Jun 14


Jun 11


Answer the following questions as a journal response

1. How can this film be used as a tool for change with activists?

        This film can be used as a tool for change with activists because it shows the effects that corporations have on us—the negative effects. This film has made us aware of the negative impact of corporations by making us aware of working conditions the issues revolving around corporations. This film brought attention to corporations therefore we can actually use it to be able to put a stop to it.

2. Based on the film. Can capitalism and democracy co-exist?

        Based on the film, capitalism and democracy cannot co-exist. This is because capitalism has one principal motive, which is profit. Capitalism will exploit areas around the world as long as if they are making a profit. On the other hand democracy is a form of government in which all eligible citizens have an equal say in the decisions that affect their lives.

3. In the film, the town of Arcata, CA (pop.15,000) holds a forum on corporate influence in their community, and they vote to keep all new chain restaurants out. Can this happen in a major city like Toronto?

        One, for being in Canada I don’t think Canada will discriminate against new chain restaurants as we are very open to new options. Looking at previous elections happening in Toronto the votes have been decreasing in the past, looking at this tells me that most likely Toronto again will not put in time or be interested in voting to keep all new chain restaurants out. Being such a huge and multicultural city I don’t think that people would vote to keep all new chain restaurants out.

a) What sacrifices does this action force the town to make?

The sacrifices that this action will force the town to make is that it will lose a diverse society. Everyone will find it harder to find their cultures food and it will be harder for the citizens to eat from a variety different restaurants.

b) What does it mean when a town votes not to recognize a corporation?

When a town votes not to recognize a corporation it means the corporation is being deprived of its constitutional rights as person.

 4. The film depicts advertising companies focusing on efficient ways to manipulate children into nagging their parents into buying their products, in a study called “the nag factor”. How can parents shield their children from this manipulation?

Parents can shield their children from this manipulation in several ways, some will include by putting a strict amount of time a child can watch television. They can also talk to their children about pros and cons on the advertised products by making them aware that they do not in every advertised products and how some could be useless to them.

5. What are the potential dangers of a TV-free household?

       I feel that there are no potential dangers of a TV-free household; I say this because of the advancement of technology. These days we have the Internet where we can access everything on, including TV shows, the news and several advertisements on particularly every sight. Yes, having a TV-free household will mean no more huge television bills and that you won’t see advertisements while watching this but because of the advancements of technology there is no way out.

May 27
Journal #7 THE CORPORATION VIDEO Due: May 24th Drop date: May 29, 2013

1) How is money power?

*Money is power because people with money are often seemed to have a great deal of influence and respect. Money is able to purchase our everyday needs and our wants. Money can be seen powerful as it’s easier to move up in a society when you have a lot of money. These days the people with more money are able to buy people in just a second to work for them and the people they usually buy are the ones who need money. Wealth is seen to be a negative impact of money when greed lurks in, as people would do lots of destructive things just to get it. The power of money is just so strong that it influences almost all aspects of anybody’s life, any government institution, businesses from small to big, and even to churches. Without money, you feel weak and helpless—money is power because you need it to survive.

2) Who is affected by capitalism?

*Capitalism is the system under which we all live, which is failing so miserably to meet the needs of the vast majority of the world’s population. Capitalism is affecting all of us because under it a small minority of people is in control of the money and resources of the plant. They accumulate wealth and power and move their money and factories around at will to keep their profits high and wages low. Therefore we are forced to compete with each other to work for low wages in order to buy necessities, and as a result the bosses and shareholders of the companies we work for and buy from make profits for themselves.

3) Who is wearing name brand clothing? Is this an affect of capitalism or random?

*These days we see that everyone wears name brand clothing and yes this is a affect of capitalism. Everyone wears brand clothing because they see others wearing it and they think wearing it will be the only way they can fit into society and be acceptable by more people. Capitalism is an economic and political system in which a country’s trade and industry are controlled by private owners for profit. Therefore capitalism is the reason for everyone wearing name brand clothing as it tries to benefit companies to improve the economy.

4) In what ways in a film’s or photograph’s perspective a form of power?

* Ways that a film’s or photograph’s is a way of power because the person can alter the image by using different angles to shoot to create more power. For an example shooting from low will make a person taller and more powerful. The way the photographer or film maker photoshops their piece will also show power as they can adjust the contrast and photoshop two different images together.

5) Is photojournalism truthful? Is truth a perspective?

* Photojournalism is not truthful because sometimes the photos will only show certain aspects of the issue rather than it as a whole—it may be portrayed as something else in others eyes. Truth is a perspective because a lie is a perspective. These days we cannot tell what is true and what is a lie therefore it depends on what others see in the photo and what they believe is going on the photograph.

May 7
JOURNAL #6: Manufacturing Consent Video Response

I watched the video called ‘Tough Guise: Violence, Media & the Crisis in Masculinity’

1) Identify 4 facts that were discussed about stereotypes in the video.

Four facts about stereotypes that i found interesting that was discussed in the video was:

* Most batterers grew up in abusive households

* Boys and men put on this “tough guy” because that’s what society and other people have made us to think— that boys and men are supposed to be like that. It is portrayed that manhood is dominance, power and control.’

* 90% of people who commit violent physical assault are men.

* 1 in 4 men will abuse their partner.

2) Identify how these gender stereotypes can victimize people who do not fit society’s ideal of gender.

        These male stereotypes can victimize males who do not fit in society’s ideal male will be called names such as, “wuss”, “wimp”, “fag”, and “sissy”. This makes these victims pressured and they end up trying to put up this act that is what society sees males as rather than being themselves.

3) Who defines what is “male” and “what” is female in our society?

        It is media who is defining what is “male” and what is “female”. They portray men to be seen as strong and women to be seen as weak. They show how men do these so called “masculine jobs”, that include policemen, firefighters and how women are not to doing these jobs. The media shows that women are sensitive and to take care of the children and to be housewives. Media then shows how the ideal “male” would look like— like a firm, stiff, built body, with short hair wearing jeans and a shirt. On the other hand the ideal “female” is shown in wearing something cute and dressy, who has long hair, a perfect smile, flawless face, a skinny body type, and who are to be seen as sex objects.

4) How can you as an artist break these stereotypes in you art?

        As an artist I can break these stereotypes representing what is to be seen as “male” and “female”, is by switching up gender roles. I will do this by showing women being construction site workers, or a flight mechanic. Then I can show males working as a nurse or being a stay at home parent. This will promote gender quality and we can slowly remove gender stereotypes.

May 2
UNIT 2- Misrepresentation: Journal #5
May 2

Legitimate Power: This image is legitimate power because it is showing someone of superior level which is the boss yelling at one of his workers.

Referent Power: This photograph of Obama giving a speech is a relationship between person of power and supplicant because we see that Obama as the supplicant wants to please the greater population who is the people of power in this photo as they will decide who to vote for to become the president.

Coercive Power: This photograph represents coercive power because it is showing a man from a riot and he is being punished by the police because he is not following society’s expectation by rioting and creating a dangerous environment to everyone around him.

Reward Power: This image represents a students receiving praise by his teacher (who has the power) for his good behaviour in class.

Expert Power: This photograph is a good example of expert power as the person in power who are the doctors already working for several years passing on their knowledge to younger people who are possibly looking at a future in medical.

May 1

Misrepresentation Assignment

1) Identify the test you took online. What is your first reaction to this test? Explain.

        I took the test called Weight IAT (‘Fat-Thin’ IAT). The test was to reveal an automatic preference for thin people relative to fat people. My first reaction to this test is “what’s this all about”. I was really confused on what the test was going to show me at the end. It didn’t seem right at the end either because it said that I strongly preferred thin people than fat people. It was weird because I don’t have a preference if someone is thin or fat—I like people for who they are. I never had a preference for someone because of their weight, and I won’t ever because there is no reason to. 

2) As an artist what might be the best ways to challenge people’s stereotypes through photography and video?

        As an artist I can use photography and video to challenge those harmful and misleading stereotypes that people have created. I would want to show how these stereotypes are wrong so we would have to show the truth—the complete opposite on these stereotypes in our work. I can do this by changing a subject’s appearance, their environment, and to portray a certain emotion/ attitude into what people do not expect.

3) In what ways can critical thinking and analysis help in deterring stereotypes in our own works?

        Critical thinking and analysis can help in deterring stereotypes in our own work by making sure we are making allies and not creating enemies in our work. Through critical thinking and analyzing we can think more in depth of the stereotypes rather than the first instinct we have about something. We are able to think through the entire stereotype and show the truth through our art. We show how the situation/subject really is and not what they are portrayed to be seen as.

Apr 16
Journal #4 How Aware Are We?
Apr 11

One Light 5 Lighting Positions PARING ACTIVITY

Task: Read about one light LOW KEY studio lighting.

Answer the following questions about the reading:

1)How would you describe low key lighting? How many studio lights do you need?

It’s quite easy to set up for simple, classic low key lighting. Low key lighting often uses only one key light, optionally controlled with a fill light or a simple reflector. Low key light accentuates the contours of an object by throwing areas into shade while a fill light or reflector may illuminate the shadow areas to control contrast.

2) List the equipment needed for a low key lighting set up.

-Dark Background

-Key Light w/modifier of choice



-optional: reflector

3) What is the purpose of a reflector in the studio?

The purpose of a reflector is to be used to either stand in for a light source, or bounce light back from a light source, thereby making them effectively into a second light.

4)How do you change the set up for a studio from low key to mid key? 

By making one key change to the low key lighting setup, you can achieve nice, mid key lighting with a single light source. The change would be the colour of the backdrop, instead use a light coloured backdrop, place the lights in the same position relative to the camera, subject and background and that is a mid key photograph.




5)Generally speaking, why is low key lighting a less ‘forgiving’ lighting setup than other options?

Low key lighting is a less ‘forgiving’ lighting setup than other options in two different ways. One way is that the lighting zone is much more narrow than high key lighting, meaning the subject has to be more carefully placed in relation to the light. Second way is that severe side lighting will highlight any natural flaws in the skin.

6)How can you overcome severe side lighting?

You can overcome severe side lighting by simply backing farther away from your subject, shooting full body, rather than tight facial close-ups.  Also you angle the light more towards the front of the subject and use a reflector directly opposite it, which is not only more flattering, but allows light to spill onto the background, providing a level of separation between subject and background.


Apr 11
Journal #3: READING-One Light LOW KEY Studio Lighting